Product of the Week

ATFA’s Product of the Week (POW) provides manufacturers, suppliers and retailers the opportunity to showcase their products and services.

It’s a great way to get a new product to the attention of the market quickly and a great way for contractors to stay up to date with the latest products and offerings.

ATFA releases a new POW weekly on social media and provides a monthly email option for Platinum and Gold members.

Get in touch today for more info…


Discover the Loba WS 2K Invisible, our product of the week, which is redefining the standards for timber finishes. This innovative two-component, waterborne polyurethane finish

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This week ATFA’s product of the week is Bona Australia’s Bona Traffic GO! Bona Traffic GO combines the simplicity of a one-component finish with the

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PRODUCT DESCRIPTION BLANCHON ICBERG TM is an ultra matt, single component, water-based, polyurethane lacquer. The result of the latest innovative technology, ICEBERG TM highlights and

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Preference Floors

Prestige Oak If you love the look of fine oak flooring then Prestige Oak is the natural choice. Sharing the unrivalled beauty and character of

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Stockmans Ridge AUSWOOD is proud to manufacture and supply Stockmans Ridge Flooring. It combines legend with cutting edge technology to create beautiful floors from some

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Australian Panels

Australian Made from sustainable certified plantation forestry, STRUCTApanel exceeds AS 1859.1 high-performance particleboard for MOR, MOE, IB, thickness swell, and MORA tests. Plus, it’s officially endorsed by ATFA as a flooring underlay.

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Australian Sustainable Hardwoods

Australian Sustainable Hardwoods have combined beautiful, sustainably managed hardwood with an innovative LED coating and a super stable substrate, to bring you Australian Oak. An

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Liquid Nails VBS Vapour Barrier is the best way to seal your concrete slabs when installing solid timber flooring & is now SOLVENT FREE. Protects

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ULTRASET® 3 IN 1 is a high performance adhesive, moisture control and sound reduction membrane all in one. Zero VOC Australian made Superior sound control

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Hurford’s Product of the Week Australian Native: The classic Australian species with a stylish square edge and ultra matte finish, leaving an earthy and effortless

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