Product of the Week

ATFA’s Product of the Week (POW) provides manufacturers, suppliers and retailers the opportunity to showcase their products and services.

It’s a great way to get a new product to the attention of the market quickly and a great way for contractors to stay up to date with the latest products and offerings.

ATFA releases a new POW weekly on social media and provides a monthly email option for Platinum and Gold members.

Get in touch today for more info…


Discover the Loba Ceramic-reinforced two-component water-based polyurethane finish for all types of timber flooring Super durable, Supra scratch resistant, the real Ceramic! Water-based polyurethane formula

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Urethane Coatings

WaterKote® 2K – A 2 component water-borne
polyurethane timber coating.

A 2 component water-borne polyurethane timber coating.

• Easy to Use
• Durable
• Sandable
• Low-VOC
• High Hardness

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Classic ExpressStain COLOR is a fast-drying stain, based on quality oil modified resins, with a high level of renewable raw materials, Classic ExpressStain COLOR corresponds

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PRODUCT DESCRIPTION BLANCHON ICBERG TM is an ultra matt, single component, water-based, polyurethane lacquer. The result of the latest innovative technology, ICEBERG TM highlights and

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This week ATFA’s product of the week is Bona Australia’s Bona Traffic GO! Have you tried Bona Traffic GO yet? Don’t make your floors wait.

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The registration to visit DOMOTEX asia/CHINAFLOOR 2024 is now open! The online registration allows free of charge access to the show! Register here   The

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Australian Panels

Australian Made from sustainable certified plantation forestry, STRUCTApanel exceeds AS 1859.1 high-performance particleboard for MOR, MOE, IB, thickness swell, and MORA tests. Plus, it’s officially endorsed by ATFA as a flooring underlay.

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Preference Floors

Prestige Oak If you love the look of fine oak flooring then Prestige Oak is the natural choice. Sharing the unrivalled beauty and character of

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Stockmans Ridge AUSWOOD is proud to manufacture and supply Stockmans Ridge Flooring. It combines legend with cutting edge technology to create beautiful floors from some

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Australian Sustainable Hardwoods

Australian Sustainable Hardwoods have combined beautiful, sustainably managed hardwood with an innovative LED coating and a super stable substrate, to bring you Australian Oak. An

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Liquid Nails VBS Vapour Barrier is the best way to seal your concrete slabs when installing solid timber flooring & is now SOLVENT FREE. Protects

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ULTRASET® 3 IN 1 is a high performance adhesive, moisture control and sound reduction membrane all in one. Zero VOC Australian made Superior sound control

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Hurford’s Product of the Week Australian Native: The classic Australian species with a stylish square edge and ultra matte finish, leaving an earthy and effortless

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